So What’s An Unpublished Hotel Rate Anyways?
Yup, we noticed that hotels are starting to publish their “Unpublished Rates” too. It should be right there in Webster’s under the definition and proper use of the word “Oxymoron,” loosely defined as “a figure of speech that produces an incongruous, seemingly self-contradictory effect.” Examples for Oxymoron; “The unpublished rates published by hotel booking websites”. It makes your brain hurt if you let it circle around too much. Surely this is the kind of infinite loop that used to lock up our old DOS machines in the late 80’s.
Is This Live or Is It Memorex®?
Why would this marketing hu-ha happen when we should have flying cars by now? Unsold Hotel Rooms™ set out to see what this marketing hype was about and found that lots of major hotel booking websites have you guessed it; unpublished published rates. or they have published their unpublished rates, or whatever they would like us to believe. Apparently most of them are afraid to be left out of this gig. We would surmise, if you’re reading this article the “cats now out of the bag” on this marketing play. Somewhere in Manhattan an ad agency is working on the next campaign for dry water or visible air, these things will surely also get a lot initial attention, like x-ray vision glasses did in the 60's.
You won’t Find the Unpublished Rates Published
Ok, so we had our fun with this, but is there really such a thing as an “Unpublished Hotel Rate”? You might be asking yourself; how would I find such a rate if in fact it’s not published? Indeed there is such a thing as the unpublished hotel room rate. It’s always existed, and it probably always will. Hint: you won’t find it published on the unpublished rate page of your favorite hotel booking website. Unpublished Hotel Rates are used to fill Unsold Hotel Rooms. They are the hotels best friend when the clock runs out on their inventory and the death march for the empty room at midnight awaits.
It’s not just the hotels themselves that suffer, large hotel booking websites, operators, and suppliers make commitments on hotel room inventory. That’s how we can offer it cheaper than the hotels themselves. It’s a gamble that has to pay off. There’s a huge difference between a room that gross’s $0 for the night and one that quietly turns enough profit to pay the operating expenses and prevent a net loss.
Can’ I Just Ask to See the Invoice?
There’s no supplier in the hotel industry that is going to publish this rate. Heck, this would be like going to a car dealership and simply asking for the invoice on the car and offering “to pay that amount”. Sounds too easy right. And most of us know that any invoice they’d give us (we’ll use the term "publish") isn’t reflective of reality anyways. Dealerships get numerous year end kick-backs, rebates, volume bonuses, and sales incentive awards, which likely makes just about every sale over the invoice amount profitable. Secrets being divulged here; the accommodation industry is no different than others in this regard.
The economic reality is that there are sale quotas and goals all the way up and down the line in the accommodation and booking industry. Each and every room that can be sold each and every night is marketed in such a manner is to increase the likelihood that it produces revenue and helps meet revenue targets. It follows the supply and demand curve, desperation can occur at the end of the demand curve when the room is about to go unsold. Operators and suppliers need to make a decent profit on the masses to offset the losses at the end-of-life for the unsold hotel rooms they will inevitably have to manage. This won’t happen by publishing the rock-bottom rates beforehand and trying to convince hotel guests that they’ve found the hidden page on the website with the unpublished published rates.
So How Do You Find an Unpublished Rate Then?
There are generally two ways to find unpublished hotel room rates. Both require that you can adjust your travel dates and be flexible, and both generally work better when you are travelling on short notice and the hotel supplier has Unsold Hotel Rooms that they desperately want to fill. Here’s where you start;
- Call your favorite Hotel Booking Website on their toll free number and talk to the Hotel Booking Specialist. Let them know you are looking for late hotel booking specials, last minute deals, and hotel special promos. Often times these come in the way of the “last room available” in the hotel. Have them search and quote you the rates on this special inventory due to expire soon.
And when they’re done and have quoted you the “unpublished” rate, (then and only then) let them know if you have an AARP, AAA, or similar group affiliation membership and ask them if they can get the rate down for you even further using your group affiliation discount.
- Conduct the same search yourself on a site like Unsold Hotel Rooms that specializes in this type of inventory. Use the “Sort by” feature at the top left of the search results to select “Promo’s First”. This is the inventory that needs to move fast.
If you find what you are looking for don’t delay too long as like an airline seat, someone else may be looking at it too. You may lose it if you leave to make a cup of coffee or go to the grocery store. The inventory is fluid and updates real-time. Most often these rooms are the same as the other rooms in the hotel but occasionally if it’s the last room available it may be slightly less desirable in exchange for the decent discount that you’ll obtain. And by this we mean you might get a room with a handicapped shower configuration or you might be near an elevator, an ice machine, or the lobby, etc. The suppliers save these rooms for last knowing that they may have to drop the rate considerably at the last minute in order to get it filled.
Hotels Give US Their UNSOLD Rooms™
Book UNSOLD Hotel Rooms and Save™
Hotel and Travel News
The Christmas 2019 travel quizTuesday the 24th, 2019
Fancy yourself as an armchair globetrotter? Then scroll on and find out if you’re a Christmas turkey or as wise as the three kingsThe 1994 film Miracle on 34th Street is based on a real-life New York department store. What is it? Macy’sBloomingdale'sWoolworth'sBarney'sWhich country can’t...
Christmas and New Year sporting events to join: readers’ tipsMonday the 23rd, 2019
These bracing swims, runs and games, many on Boxing Day or New Year’s Day, are the perfect kick-start after festive indulgences – with live music and fancy dress, tooWhat better way to shake off indulgences of New Year’s Eve than donning your Santa suit and having a little dip in the ocean....
Alfresco beers and tiny trains: make tracks to Hamburg for a city breakSunday the 22nd, 2019
St Pauli’s left-wing football, a great brew outdoors and the biggest model railway in the world … there’s plenty to explore in Germany’s bustling second cityA recent family trip to Hamburg to visit friends and wrap ourselves warm in the spirit of gemütlichkeit (a more sociable version of...
The best travel discoveries of 2019, chosen by Guardian writersSaturday the 21st, 2019
Island-hopping, nightlife, nature reserves, city breaks and walks, plus top places to eat and stay. We share our favourite finds of the past 12 monthsYou’re unlikely to have heard of Elche, in Valencia province, unless you saw a recent tabloid story linking Diego Maradona with the manager’s...
Your UK and Europe travel discoveries of 2019: readers tipsSaturday the 21st, 2019
From a grand-but-affordable Scottish castle to beauty spots in the Azores, our tipsters share their travel highlightsWhen a friend suggested a weekend trip to Scotland as opposed to Rome or Bruges, I was sceptical. But as we journeyed through the country I was taken aback by the vast and ethereal...
Nature's son: on the trail of Theodor Fontane, the German Charles DickensFriday the 20th, 2019
North of Berlin, in a lowland world of lakes and quiet beauty, follow in the footsteps of a 19th-century writer who documented the natural landscapeThe train cuts west across Berlin and then veers north. Suburbs of pale stucco houses peter out into birch and pine forest. Beyond these is the...
Top 10 budget beach hotels and B&Bs on Mexico’s Pacific coastWednesday the 18th, 2015
Enjoy ocean views from rooftop bars or just step out and get the sand between your toes. From Mazatlán to Pochutla, here are 10 charming beachside escapesMexico’s Pacific coast, more than 1,000 miles of it, is renowned for its beaches, as well as the resorts which have attracted Hollywood...
Top 10 budget beach hotels, guesthouses and hostels on the Yucatán peninsula, MexicoMonday the 16th, 2015
Well-known and deservedly popular for its jungle, coast and ancient ruins, the Yucatán peninsula can be a pricey place to stay – unless you pick one of these brilliant budget hotels and hostelsOn the surface, this mid-size hotel in Cancún’s hotel zone is pretty unremarkable. The...
Top 10 budget beach B&Bs in the SeychellesMonday the 26th, 2015
The Seychelles islands of Mahé, Praslin and La Digue may be known for their luxury resorts but there is also a great selection of family-run, more affordable guesthouses just as close to the archipelago’s famous, world-class beachesFor a room with a five-star view, Colibri is hard to beat....
Top 10 budget beach guesthouses and B&Bs in South Africa's Western CapeSunday the 4th, 2015
From Cape Town and its peninsula to the Garden Route and the West Coast, the Western Cape is a dazzling part of South Africa, and its beachside accommodation doesn’t have to break the bankTop 10 budget beach stays in Eastern Cape and KwaZulu-Natal Continue reading...
How to fend off your conspiracy obsessed relatives during the holiday seasonTuesday the 24th, 2019
When Uncle Ted has a few drinks and starts screaming that the world is flat, have a few tactics ready to counter his bizarre rantsIt’s the holidays: time for eggnog, ironic Christmas sweaters, and interactions with relatives you’d avoid like the plague if you didn’t share DNA.Perhaps in...
Forget Bali, I found bliss in the blandness of a chain hotel | Emma BrockesFriday the 18th, 2019
Four days spent alone in Florida pushed me to the limits of boredom. But it was just what I neededI was in a chain hotel 20 miles north of Orlando for meetings that would last, on and off, for four days. This was not a holiday resort. Outside, the rain was bathwater warm, the pool windswept and...
Spain road trip: Granada to AlmeríaWednesday the 7th, 2019
The Alhambra marks the start of a drive taking in historic cities, a river valley and mountains – and ends in Almería’s spaghetti western desertGranada is dominated by its mighty Moorish fortress, the Alhambra. Book ahead and visit early, at its least-crowded, and then spend the afternoon...
French leave: fun places to stay on four routes to the south of FranceFriday the 19th, 2019
With the annual summer dash under starter’s orders, we suggest how to turn a schlep into a road trip, staying in treehouses, chateaux and cool hotels en routeFrom the north-west ferry ports (St Malo, Cherbourg, Caen, Le Havre) down the west of France, via Nantes and Bordeaux, to the south-west...
Coast through summer: 10 itineraries for the UK seasideSaturday the 6th, 2019
Get beach ready with our week-long planners to 10 glorious seaside spots, covering everything from secluded coves to surf lessons, boat rides and places to stay Continue reading...
Turin city break: the best music, restaurants and cultureWednesday the 3rd, 2019
Electro music fans are heading to Turin for this weekend’s Kappa Futurfestival, but this also one of the best cities in Italy for culture and affordable restaurantsWithout Turin, Italy would be a totally different country. It was pivotal to the unification in 1861 and served as the first...
Tarifa holiday guide: the best activities, bars, restaurants and hotelsSaturday the 1st, 2019
This beach town in the far south of Spain, only a windsurf away from Africa, mixes a surfer vibe with excellent nightlifeIt’s the most southerly town in mainland Europe, only 14km from Africa across the Strait of Gibraltar. It’s a 1,000-year-old walled labyrinth with a youthful party scene...
Arctic adventure: a photography tour of GreenlandFriday the 20th, 2019
Our readers’ photo competition winner travelled to Greenland with small, specialist tour operator Wild Photography Holidays. His images reflect threatened landscapes and remote communities Continue reading...
Bohemian rhapsody: inside New York’s Chelsea HotelSunday the 22nd, 2019
The Chelsea Hotel has been home to cultural icons from Janis Joplin to Andy Warhol. As controversial renovations continue, Colin Miller photographs the hotel’s last remaining apartments and their residentsIn 2015, an architecture firm approached me to take some photographs of the renovations...
Left helpless when you’ve booked accommodation but have nowhere to stayThursday the 19th, 2019
Three readers were stranded when they arrived … and there was nothing they could doWhat happens if the holiday accommodation you booked is unavailable when you turn up? According to these readers, precisely nothing …JK of Stockport and his family booked a week in Staithes, North Yorkshire...
Five of the UK’s best new hotels for foodies: reviewedWednesday the 11th, 2019
Fantastic, inventive dishes, usually from locally sourced produce, make for culinary heaven at these characterful hotels and pubs-with-roomsWhat’s it like? Completely refurbished this year, the hotel is part of the Oakly Park estate owned by a direct descendant (and namesake) of Robert Clive,...
Mattress thieves: why light-fingered hotel guests are now a very big problemMonday the 9th, 2019
Luxury hotels have always had to contend with toiletries and even the odd bathrobe being pilfered. But now thieves are suddenly much more ambitiousName: Mattress theft.Age: Young. This is recent. Continue reading...
Rulantica, Europa-Park’s new indoor water worldWednesday the 4th, 2019
In Germany’s Black Forest, the country’s largest theme park is making a splash with a vast indoor complex of 17 water slides, plus a ‘mythical’ island, ‘rivers’ and ‘caves’ open year-roundI’m ushered into what looks like an upright glass coffin, told to fold my hands across my...
Oh what fun! 20 of the best Christmas days out around the UKSaturday the 30th, 2019
From the sublime (Handel’s Messiah) to the kitsch (carol karaoke), we round up fun, festive and boozy days out we could only get away with at ChristmasRoyal Horticultural Society gardens’ winter sculpture walks, lights and fairs are very popular so book a long way ahead. From 7 Dec to 5 Jan,...
From cage to conservation: the reinvention of Australian zoosMonday the 18th, 2019
Zoo attendance in Australia is steadily increasing, but so are the public’s expectations of institutions that hold animals in captivityThe elephant temple at Taronga zoo on the lush north shore of Sydney harbour does not look like a great home for giant mammals. Its oriental pastels and...
Country diary: magical mushrooms spark the children’s imaginationTuesday the 5th, 2019
Durham University Botanic Garden: Curious fungi open a gate to the mysteries of mycologyBefore I retired from university teaching, I brought undergraduates to this valley at the bottom of the botanic garden to demonstrate the rudiments of mycology. It’s a perfect location for a fungal foray:...
City breaks with kids: EdinburghTuesday the 22nd, 2019
There’s a great family trip to be had exploring Edinburgh’s museums, beaches and parks, while an underground tour brings spooky moments, tooMore of our city breaks with kidsWe love to stand on the ramparts of Edinburgh Castle and wait for the one o’clock canon to fire. It always makes us...
Powder sharing agreement: plans to create Italy’s biggest ski areaSunday the 20th, 2019
The small Alps resort of Champoluc, with its famed off-piste, is set to be linked with mighty, pricey Zermatt. So go now, while it’s relatively untouchedIs there such a thing as too much snow? The week I arrived in Champoluc, in Italy’s Valle d’Aosta, the whole village seemed to be buried....
Send us a tip on brilliant ice rinks in Europe for a chance to win a £200 hotel voucherTuesday the 17th, 2019
Public ice rinks pierce the winter gloom with light and fun for all ages in the UK and Europe. Share your favourite skating experiencesStunning outdoor ice rinks can be found in town squares, city centres, ski resorts and, in the far north – where thick ice is reliable – on natural lakes....
10 hidden UK travel gems: readers’ tipsTuesday the 17th, 2019
A remote library with ancient tomes, a newly opened Arts and Crafts cottage and community-run film and music venues are among unsung attractions you’ve chosenThe Isle of Wight’s hidden gem is indisputably Ventnor Exchange, an arts centre that comprises a theatre, record shop, live music...
Send us a tip on a fun outdoor Christmas event for a chance to win a £200 hotel voucherWednesday the 11th, 2019
Christmas and New Year needn’t be spent indoors; spirits can be raised and pulses quickened by taking part in a festive swim, cycle, run or walkAmong the best – and perhaps most extreme – ways of shaking off the festive season’s indulgences include taking a bracing dip, joining a fancy...
Your favourite travel books: readers’ tipsFriday the 6th, 2019
No surprise that Bill Bryson, Dervla Murphy and Bruce Chatwin make your list, along with cracking reads on chasing monsoons, backpacking and the US via the London tube Continue reading...
How Overtourism Killed Spontaneous Travel - CNNWednesday the 20th, 2019
Picture the scene. You're on vacation. You've had a slow morning wandering round, a long lunch and a stroll around the city. You realize you're near that gallery you've been meaning to visit -- so you walk over. Even five years ago, you could probably have sauntered in...
Construction Begins on Detroit's First Cambria HotelMonday the 4th, 2019
Choice Hotels International, Inc. (NYSE: CHH) and Koucar Management celebrate the official start of construction on Detroit's first Cambria hotel: the Cambria Hotel Detroit Downtown. Slated to open in 2020, the modular-construction, six-story, 158-room upscale hotel will become the...
Top Sunny Isles Beach ResidencesThursday the 31st, 2019
Sunny Isles Beach is a gem, with a far-flung Oleta River State Park, filled with outdoor activities opportunities, including jogging, hiking, kayaking, mountain biking, and much more, and world-renowned restaurants, bars, and clubs.
Tourism in the Balkans: Raising the Bar for EuropeMonday the 28th, 2019
Amidst relatively modest growth in visitor numbers across Europe during 2019, the Balkans region has been this year’s stand-out success story for the tourism industry. Ask anyone that has experienced the area’s rugged mountains, glittering coastline and UNESCO World Heritage sites...
Nashville the Most Expensive US City for Hotels, Survey ShowsThursday the 10th, 2019
Nashville is the most expensive city in the United States for accommodation, according to a survey by Cheaphotels.org, which compared hotel rates across 50 urban destinations.
Thousand Hills Golf Resort Joins Ascend CollectionWednesday the 9th, 2019
Located at 245 S. Wildwood Drive within the Ozark Mountains, Thousand Hills Golf Resort is just blocks from Branson's Country Music Highway 76, which features dozens of live-performance theaters, over 100 restaurants and many other family-friendly attractions.
Will 2019 Be Another Record Year for Montenegro's Booming Tourism Industry?Monday the 7th, 2019
Figures released in July pointed to 2019 being another boom year for the industry, with tourist arrivals during the first six months 20% higher than the same period last year. Hoteliers have continued to report exceptionally high occupancy during the remainder of the summer, particularly in...
7 of the Quirkiest Hotels You Want To Stay On Your Next TripMonday the 10th, 2019
Depending on the type of traveler you are, sometimes a hotel is just a place to rest after a long day of exploring the surroundings of your destination. For others, the right hotel is part of what makes the travel experience an interesting one. We have found some of the quirkiest hotels around...
Anantara Kihavah Maldives Villas Features Underwater WeddingsMonday the 13th, 2019
Make a statement with an underwater wedding. Your altar is a coral bed, your rings presented in a white shell. Exchange vows with a dive-certified minister your witness, each moment captured by a underwater photographer.
Business Travel Surges in MallorcaTuesday the 12th, 2019
Palma Convention Centre managed by Meliá Hotels International presented its Activity Report for 2018 today, its first full year of operation after opening in April 2017. Over the year , the Convention Centre and Meliá Palma Bay Hotel hosted 226 events with 76,678 attendees,...
Saint Lucia Records over 1.2 Million Visitors In 2018Wednesday the 23rd, 2019
Saint Lucia has recorded its best performance ever in visitor arrivals, as it welcomed 1,218,294 visitors in 2018. That number represents a 10.2% increase over 2017, which was also a record-setting year for the island.
2019 Go-To List: Top Destinations To Visit In The Coming YearThursday the 27th, 2018
From Namibia to Tahiti, Australia to Italy, we have found some of the most talked about places that people will be traveling to in 2019.
Mexico and New York Are Top Holiday Destinations for U.S. Air TravelersMonday the 17th, 2018
ARC Data Also Shows Travel Increased to Many European Destinations
This Christmas, Italy Luxury Tours Offers an Exclusive Deal of Verona and Lake Garda Luxury TourWednesday the 12th, 2018
If you're planning to celebrate Christmas in Italy, Italy Luxury Tours is offering the best way to spend the most awaited holiday alongside Verona and Lake Garda. They are back with a great deal of 7 nights/8 days classical tour to Verona and Lake Garda.
Can the World Be Saved from Overtourism? - CNNThursday the 4th, 2018
Every week seems to bring new confirmation we've officially entered the era of too much tourism. There's been sand pilfering in Sardinia and Venice visitors threatened with fines for sitting down.
MGM Resorts Completes the Sale of Grand Victoria CasinoTuesday the 7th, 2018
MGM Resorts Received Approximately $162 Million
Taj Bangalore Hotel to Add 220 Guest RoomsTuesday the 15th, 2018
The Indian Hotels Company (IHCL), last week announced a major expansion of Taj Bangalore, adding 220 guest rooms along with additional facilities. The hotel opened its doors in December 2015 with 154 rooms.
Luxury Tourism Spikes in Costa Rica - by Kacey BradleyWednesday the 28th, 2018
More folks experience luxury travel to invest in the self. Travelers crave a different kind of luxury these days, as more hotels offer the five-star experience. They aren’t looking at the number of stars anymore, nor do they desire to frequent the places that celebrities tend to go....