So What’s An Unpublished Hotel Rate Anyways?
Yup, we noticed that hotels are starting to publish their “Unpublished Rates” too. It should be right there in Webster’s under the definition and proper use of the word “Oxymoron,” loosely defined as “a figure of speech that produces an incongruous, seemingly self-contradictory effect.” Examples for Oxymoron; “The unpublished rates published by hotel booking websites”. It makes your brain hurt if you let it circle around too much. Surely this is the kind of infinite loop that used to lock up our old DOS machines in the late 80’s.
Is This Live or Is It Memorex®?
Why would this marketing hu-ha happen when we should have flying cars by now? Unsold Hotel Rooms™ set out to see what this marketing hype was about and found that lots of major hotel booking websites have you guessed it; unpublished published rates. or they have published their unpublished rates, or whatever they would like us to believe. Apparently most of them are afraid to be left out of this gig. We would surmise, if you’re reading this article the “cats now out of the bag” on this marketing play. Somewhere in Manhattan an ad agency is working on the next campaign for dry water or visible air, these things will surely also get a lot initial attention, like x-ray vision glasses did in the 60's.
You won’t Find the Unpublished Rates Published
Ok, so we had our fun with this, but is there really such a thing as an “Unpublished Hotel Rate”? You might be asking yourself; how would I find such a rate if in fact it’s not published? Indeed there is such a thing as the unpublished hotel room rate. It’s always existed, and it probably always will. Hint: you won’t find it published on the unpublished rate page of your favorite hotel booking website. Unpublished Hotel Rates are used to fill Unsold Hotel Rooms. They are the hotels best friend when the clock runs out on their inventory and the death march for the empty room at midnight awaits.
It’s not just the hotels themselves that suffer, large hotel booking websites, operators, and suppliers make commitments on hotel room inventory. That’s how we can offer it cheaper than the hotels themselves. It’s a gamble that has to pay off. There’s a huge difference between a room that gross’s $0 for the night and one that quietly turns enough profit to pay the operating expenses and prevent a net loss.
Can’ I Just Ask to See the Invoice?
There’s no supplier in the hotel industry that is going to publish this rate. Heck, this would be like going to a car dealership and simply asking for the invoice on the car and offering “to pay that amount”. Sounds too easy right. And most of us know that any invoice they’d give us (we’ll use the term "publish") isn’t reflective of reality anyways. Dealerships get numerous year end kick-backs, rebates, volume bonuses, and sales incentive awards, which likely makes just about every sale over the invoice amount profitable. Secrets being divulged here; the accommodation industry is no different than others in this regard.
The economic reality is that there are sale quotas and goals all the way up and down the line in the accommodation and booking industry. Each and every room that can be sold each and every night is marketed in such a manner is to increase the likelihood that it produces revenue and helps meet revenue targets. It follows the supply and demand curve, desperation can occur at the end of the demand curve when the room is about to go unsold. Operators and suppliers need to make a decent profit on the masses to offset the losses at the end-of-life for the unsold hotel rooms they will inevitably have to manage. This won’t happen by publishing the rock-bottom rates beforehand and trying to convince hotel guests that they’ve found the hidden page on the website with the unpublished published rates.
So How Do You Find an Unpublished Rate Then?
There are generally two ways to find unpublished hotel room rates. Both require that you can adjust your travel dates and be flexible, and both generally work better when you are travelling on short notice and the hotel supplier has Unsold Hotel Rooms that they desperately want to fill. Here’s where you start;
- Call your favorite Hotel Booking Website on their toll free number and talk to the Hotel Booking Specialist. Let them know you are looking for late hotel booking specials, last minute deals, and hotel special promos. Often times these come in the way of the “last room available” in the hotel. Have them search and quote you the rates on this special inventory due to expire soon.
And when they’re done and have quoted you the “unpublished” rate, (then and only then) let them know if you have an AARP, AAA, or similar group affiliation membership and ask them if they can get the rate down for you even further using your group affiliation discount.
- Conduct the same search yourself on a site like Unsold Hotel Rooms that specializes in this type of inventory. Use the “Sort by” feature at the top left of the search results to select “Promo’s First”. This is the inventory that needs to move fast.
If you find what you are looking for don’t delay too long as like an airline seat, someone else may be looking at it too. You may lose it if you leave to make a cup of coffee or go to the grocery store. The inventory is fluid and updates real-time. Most often these rooms are the same as the other rooms in the hotel but occasionally if it’s the last room available it may be slightly less desirable in exchange for the decent discount that you’ll obtain. And by this we mean you might get a room with a handicapped shower configuration or you might be near an elevator, an ice machine, or the lobby, etc. The suppliers save these rooms for last knowing that they may have to drop the rate considerably at the last minute in order to get it filled.
Hotels Give US Their UNSOLD Rooms™
Book UNSOLD Hotel Rooms and Save™
Hotel and Travel News
A backpacker’s guide to Chile: a one-month itineraryTuesday the 18th, 2018
From historic Santiago to boho Valparaíso and into staggeringly beautiful mountains and desert, this is a pulse-racing trip. Explore Chile with our guide on what to see and where to staySqueezed between the Andes and the Pacific and stretching from the Atacama Desert to the glaciers of...
Peaks and troughs: cycling and eating in Austria’s TyrolTuesday the 18th, 2018
Ahead of the Road World Championships, our writer samples the Alpine route, before riding off in search of the area’s best food producersFrom the moment I step off the plane in Innsbruck, mountains dominate the view. Mighty and majestic, they instil a twinge of excitement (mixed with dread)...
Share a tip on affordable Japan for a chance to win a £200 hotel voucherTuesday the 18th, 2018
We want to hear about lovely places to stay and eat, trips to historic locations, walks – anything that’s great valueJapan can be expensive unless you know where to go. So, whether you’ve explored temples and museums, discovered cheap street food, a hospitable family-run hotel, or cracked a...
A local’s guide to Riga, Latvia: 10 top tipsMonday the 17th, 2018
Small, green and beautiful, Riga is big on architectural styles, from art deco to rococo, and edgy art spaces that are currently hosting the city’s first biennale The family-owned Neiburgs design hotel is in a beautiful art deco building on acobbled street in Riga’s pretty old town. There’s...
New-style TripAdvisor aims to be the world's first ‘travel feed’Monday the 17th, 2018
The site’s new web and mobile platforms will no longer be just about reviews – it will host content from major publishers, too Trip Advisor is to launch a new website and mobile-device platform later this year that it claims will make it “the most personalised and connected travel...
Bite the bullet train and head to JapanSunday the 16th, 2018
Instead of lazing by the Med, Jay Rayner decided to take his family to Japan. It wasn’t an entirely selfless act … food played a major part, naturallyGetting to eat the good stuff in Tokyo can be a challenge. The problem isn’t finding the right places. The concierge team at the city’s...
Top 10 budget beach hotels and B&Bs on Mexico’s Pacific coastWednesday the 18th, 2015
Enjoy ocean views from rooftop bars or just step out and get the sand between your toes. From Mazatlán to Pochutla, here are 10 charming beachside escapesMexico’s Pacific coast, more than 1,000 miles of it, is renowned for its beaches, as well as the resorts which have attracted Hollywood...
Top 10 budget beach hotels, guesthouses and hostels on the Yucatán peninsula, MexicoMonday the 16th, 2015
Well-known and deservedly popular for its jungle, coast and ancient ruins, the Yucatán peninsula can be a pricey place to stay – unless you pick one of these brilliant budget hotels and hostelsOn the surface, this mid-size hotel in Cancún’s hotel zone is pretty unremarkable. The...
Top 10 budget beach B&Bs in the SeychellesMonday the 26th, 2015
The Seychelles islands of Mahé, Praslin and La Digue may be known for their luxury resorts but there is also a great selection of family-run, more affordable guesthouses just as close to the archipelago’s famous, world-class beachesFor a room with a five-star view, Colibri is hard to beat....
Top 10 budget beach guesthouses and B&Bs in South Africa's Western CapeSunday the 4th, 2015
From Cape Town and its peninsula to the Garden Route and the West Coast, the Western Cape is a dazzling part of South Africa, and its beachside accommodation doesn’t have to break the bankTop 10 budget beach stays in Eastern Cape and KwaZulu-Natal Continue reading...
Athens city guide: what to see plus the best bars, hotels and restaurantsMonday the 27th, 2018
Tour classical sites with locals and discover the guesthouses, restaurants and bars being opened by young entrepreneurs in a city buzzing with creativity The revival of Europe’s classical capital has attracted plenty of artists, curators and digital nomads. But it’s entrepreneurial young...
Cantal, France, holiday guide: what to see plus the best restaurants and hotelsSaturday the 14th, 2018
In central France, the Auvergne’s volcanic landscape offers year-round activity holidays, with peaks to climb, lakes to swim, restored farms to stay in and great value mountain cuisineThe Cantal is the rural heartland of France’s wild Auvergne region, right in the centre of the country and...
Holiday guide to Basilicata, Italy: what to see plus the best restaurants and hotelsSaturday the 19th, 2018
‘Tourist hordes’ is not a phrase you’re likely to hear in Basilicata but given its rich cuisine, stunning national parks, ancient towns and great beaches, it’s hard to fathom why this seductive region remains so quietImagine a region that has miles of white sand beaches on one coast,...
Holiday guide to the Llŷn peninsula, north WalesFriday the 27th, 2018
A haven for surfers and adventurers, ‘a timeless island feel pervades this often-overlooked peninsula’. Writers of the new Wild Guide Wales select the best coves and beaches, places to eat and seasonal campsitesWith tiny lanes lined with wildflowers leading to empty coves and rugged cliffs,...
A local’s guide to Chicago: 10 top tipsMonday the 16th, 2018
The city’s bars and music scene are among the most vibrant in the US. And with Lake Michigan beaches to relax on and two new budget flights from the UK, now is the time to goTraditionally overshadowed by coastal powerhouses New York City and Los Angeles, Chicago is on the rise, with a record 55...
Dordogne holiday guide: what to see plus the best restaurants and hotelsSaturday the 7th, 2018
The food, wine and idyllic lifestyle of this region’s villages have always appealed to Brits – and with Brexit looming they’re settling in record numbers – but that has not dimmed its thoroughly French allureThe Dordogne comes close to offering everything that travellers head to France...
Antigua Guatemala city guide: what to see plus the best bars, hotels and restaurantsFriday the 30th, 2018
Thousands of visitors descend on Antigua for its famous Semana Santa celebrations over Easter, but this colonial gem is worth a visit at any time of yearCobblestone streets lined with brightly coloured colonial buildings, a jacaranda-wreathed central plaza, 16th-century ruins and with volcanoes...
Readers’ travel photography competition – September: win a trip to GreenlandFriday the 31st, 2018
Taken any brilliant photographs on your travels? If so, why not enter our monthly competition – for the chance of winning a photography holiday to GreenlandWherever you travel, there’s always a chance to capture an image that defines the trip or simply captures the mood. Enter your best...
Australians told to call hotels, rather than rely on booking sites, for cheaper ratesFriday the 14th, 2018
Competition watchdog says if people phone hotels directly there’s a ‘very good chance’ they will get a better priceAustralians who book hotels online using sites such as Expedia, Booking.com and Hotels.com are missing out on cheaper deals than if they simply picked up the phone.They’re...
Paris Ritz guest reports theft of jewellery worth €800,000Monday the 10th, 2018
Unnamed Saudi princess claims jewels were taken from her suite on FridayAn unnamed member of the Saudi royal family has reported the theft of hundreds of thousands of pounds’ worth of jewellery from her suite at the Ritz hotel in Paris.The princess, who was not named by police, claimed jewels...
20 of the best pubs with rooms in the UKSunday the 9th, 2018
With autumn in the air, what could be nicer than dinner at a country pub and a bed above? Here’s our pick of the UK’s bestDeep in foodie country sits a boutique inn that gives its Michelin-starred neighbours a run for their money. Six cosy minimalist rooms sit atop the characterful...
Guests at hotel used by novichok suspects urged to contact policeWednesday the 5th, 2018
Chief medical officer’s advice intended to help identify other guests at east London hotelGuests who stayed at a London hotel used by two men suspected of the novichok poisoning of Sergei and Yulia Skripal in Salisbury have been urged by the chief medical officer to contact the investigation...
Travellers' tales: four very different backpacking tripsTuesday the 11th, 2018
A young family, a retiree, a career-breaker and a disabled traveller share the highs and lows of long-term travelRachel Holmes, 36, and family spent five months travelling round South America Continue reading...
St Albans Museum & Gallery: ‘A reason for locals to feel proud’ – reviewTuesday the 28th, 2018
It’s a bit of an oddball but this free museum brings the city’s Roman and recent past to life in ways kids can enjoy rather than endureIn the middle of St Albans, one of the UK’s smallest cities, is this unintentionally eccentric new museum, part funded by the local community who helped...
It's not over yet: 20 great late-summer escapes in the UKSaturday the 25th, 2018
Not ready to pack away the shorts and flip-flops? With more warm weather forecast, we pick fun day trips and minibreaks for the final weeks of this memorable summerSummer and autumnThe idyllic traditional seaside town of Wells-next-the-Sea has a long beach, colourful huts, crab fishing in the...
Weald & Downland Living Museum, West Sussex: ‘Helps children imagine rural life centuries ago' – reviewFriday the 24th, 2018
With its historic cottages, schoolhouse and farms, exploring this interactive family attraction feels like strolling through a real villageOver 50 historic buildings from across the Weald and Downland area of Sussex, Hampshire, Surrey and Kent have been dismantled and then reconstructed across a...
Under the volcano: a tour of Etna and north-east SicilyThursday the 23rd, 2018
The famous mountain dominates the region but its small towns, food and festivals are just as captivating for a family tripThe little girl, dressed in a yellow satin robe, stepped on to a crane and waved at the crowd below as she was hoisted on high. The crane stopped 20 metres above the ground...
Where Swedes holiday in Sweden: five locals’ favouritesSunday the 19th, 2018
Their summer doesn’t last long, but when it arrives Swedes know how to make the most of their pristine beaches and islands, wilderness, saunas and seafoodThe island of Gotland occupies a special place in the hearts of many Swedes (and its location, in the middle of the Baltic Sea, means that...
10 of the best brewery tap rooms in Europe: readers’ tipsThursday the 13th, 2018
Our tipsters try everything from a Peak District brewpub crawl to a beer in Ukraine named in ‘honour’ of Vladimir PutinWildly beardy, young but not at all elitist, the Garage Beer Co, a stone’s throw from Las Ramblas, is a craft-beer drinker’s haven. Behind glass at the rear of this...
Send a tip on a UK historical walk for the chance to win a £200 hotel voucherWednesday the 12th, 2018
Whether it’s a canalside industrial heritage stroll or a saunter between historic houses through open countryside, please share your tipsWe’d love to hear about great walks with a story behind them. The routes could take in Cornish tin mines, abandoned crofts in Scotland, medieval iron...
10 of the world's best street food stalls: readers’ travel tipsThursday the 6th, 2018
Originally cheap meals for workers, street food offers a true taste of local lives and specialitiesIn the Taiwanese town of Jingtong, I tried what is widely known as “stinky tofu”. At the back of a roadside stall, I sat on a low seat and watched three squares of tofu being cut into four...
Send us a tip on brewery tap rooms for a chance to win a £200 hotel voucherTuesday the 4th, 2018
Indie breweries are enjoying a surge in popularity across Europe as well as the UK. Share your top discovery and you could win a £200 hotel voucher – to use on a beer-based break, perhapsDo you like your ale pale, ruby or golden? Or maybe rich dark porter or Czech-style pilsener is more your...
MGM Resorts Completes the Sale of Grand Victoria CasinoTuesday the 7th, 2018
MGM Resorts Received Approximately $162 Million
Taj Bangalore Hotel to Add 220 Guest RoomsTuesday the 15th, 2018
The Indian Hotels Company (IHCL), last week announced a major expansion of Taj Bangalore, adding 220 guest rooms along with additional facilities. The hotel opened its doors in December 2015 with 154 rooms.
Luxury Tourism Spikes in Costa Rica - by Kacey BradleyWednesday the 28th, 2018
More folks experience luxury travel to invest in the self. Travelers crave a different kind of luxury these days, as more hotels offer the five-star experience. They aren’t looking at the number of stars anymore, nor do they desire to frequent the places that celebrities tend to go....
The Top Ten Things to Do in MajorcaTuesday the 20th, 2018
With 36 towns spanning its island, Majorca is a deceptively large place to visit and has much choice. It’s real capital, Palma, and its party-going capital, Magaluf, are two of its more well-known destinations, but there are many more with 4 star hotels in Majorca from where you can...
JLL Real Views - Can Saudi Arabia Build a Popular Tourist Destination? - By Neasa MacErleanThursday the 31st, 2017
Tourism in the Middle East has long been dominated by the high-end resorts in Dubai, Egypt and Jordan yet they could soon have a new challenger in their midst. Saudi Arabia is turning its attention to tourism and entertainment as it seeks to not only reposition its economy but also meet a...
Last Americans Rush to North Korea Ahead of Travel Ban - CNNMonday the 28th, 2017
A looming US travel ban has prompted some daring American globetrotters to fast-track their vacations to North Korea.
Pain in Spain: Are Tourists Still Welcome? - BBCThursday the 17th, 2017
As anti-tourism protests hit Barcelona, can visitors happily coexist with local residents?
Vancouver Island Boasts One of the Most Expensive Luxury Hotels in the WorldMonday the 24th, 2017
A resort in Vancouver Island ranks among the most expensive hotels in the world, according to a survey conducted by Luxury-Hotels.com.
InterContinental Bora Bora Resort & Thalasso Spa Unveils 10 Pool Overwater VillasTuesday the 11th, 2017
The Pool Premium Overwater Villas offer horizon infinity views and the Pool Overwater Villas feature scenic sights of the lagoon and beach. Modern and luxurious, the one-bedroom villas feature sleek, contemporary décor with Polynesian touches, each encompassing 1,345 square-feet including...